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Our Purpose

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Our mission is to inspire a better mobile industry; one that's great for people and cares for our planet.


felix came to life in November 2020 with the aim to create value-led, affordable mobile plans that maintain a commitment to keeping the planet front of mind.

Being a digital-first brand, we've reduced telco friction points along the way, while evolving our technology and ensuring we've limited our impact where we can.

Our phones are hiding a secret. Every year, the data centres and mobile towers that support our phones emit close to 1,000,000 tonnes of CO2 - that's the same carbon as 386,000 passenger cars being on the road for a year!

So we came up with a plan

To do better by our customers by doing better by the planet.

Our 2023 highlights

One million trees planted

We reached our huge goal of one million trees planted in May of 2023, with 779,205 trees donated across eight projects in 2023 alone.​

Five time award winner

Including three Finder Green Awards, a Finder Prepaid Mobile Provider - High Data Award and the WhistleOut Sustainability Award.​

Supporting Australia's Koalas

Through planting 83,000 trees in Northern NSW and a $6,000 donation to the Eastern Forest Nursery, we're helping to restore koala habitats.​

1,943,705 trees

donated by our community
0%

2,000,000 trees

is our goal

Our 2023 highlights report

Read up on our annual report to discover the impact of our tree planting initiatives and how we're contributing to our purpose.​

Read report
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Recycle your mobile phone

We proudly partner with MobileMuster to help you recycle your old phones, with over 95% of the materials being able to be recovered in the process.

More on MobileMuster

Our trusted partners

One Tree Planted logo
South Pole logo
Climate Active network member logo
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